Preview 天美传媒鈥檚 Only Integrated Business Engineering Bachelor鈥檚 Degree Program
First Look: Introducing the state鈥檚 first undergraduate degree combining business and engineering
In fall of 2026, the University of 天美传媒 will offer 天美传媒鈥檚 . The new Bachelor of Science in IBE combines the expertise of our world-class faculty from the College of Engineering and Eller College of Management 鈥 both laser-focused on preparing workforce-ready graduates 鈥 and will provide students like you with the opportunity to develop a technical engineering mindset along with strong business acumen.
IBE Program Director shares a preview of this exciting new interdisciplinary opportunity.
Snapshot
Major:
Degree: Bachelor of Science
College: and
Program Highlights:
- Only undergraduate program of its kind in 天美传媒
- Develops an engineering mindset along with strong business, leadership, and entrepreneurial capabilities
- Available beginning fall 2026
天美传媒 Integrated Business Engineering
鈥淎s things get faster and technology advances, it鈥檚 pulling disciplines together,鈥 said Dr. Kwinn. 鈥淣ow, we need to have engineers understand business and business experts understand engineering.鈥
The new unites the expertise of these two critical fields, engineering and business, preparing you to become a vital contributor in global tech industries looking for leaders with knowledge in both technical concept design and business vision. Additionally, a BS in IBE can prepare you for your own unique .
Expert faculty from the University of 天美传媒鈥檚 and worked hard to bring together a variety of engineering programs with top-ranked business, entrepreneurship, and finance offerings for this new degree offering.
鈥淭his is a true joint effort,鈥 emphasized Dr. Kwinn, who was excited to work with Professor of Systems and Industrial Engineering and Director of the , and , Senior Lecturer in Entrepreneurship and Innovation and Director of Undergraduate Studies at Eller College of Management.
Together, they鈥檝e set the goal for IBE programming to offer a fairly even split of courses in engineering and foundational business studies.
鈥淭he program will offer approximately 40% engineering courses, 40% business courses, and 20% project-based classes that combine both,鈥 said Dr. Kwinn.
In addition, as an IBE student, you鈥檒l hear from speakers from a broad range of business and engineering communities and participate in hands-on learning opportunities, solidly preparing you for current careers with authentic insights and practice in real-world problem-solving.
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Hands-on Learning Opportunities
Dr. Kwinn explained that a first-year project within the IBE degree program might involve learning about system design and business plans, finishing with building a product and creating a business plan to go along with it.
Sophomore projects could involve developing a technical solution for an engineering customer鈥檚 specific problem one semester, and working with a not-for-profit organization second semester.
Your senior year will include a year-long capstone project developing an advanced prototype and creating a working business plan.
鈥淚n some cases this could turn into the student鈥檚 own business,鈥 added Dr. Kwinn.
Potential Career Outcomes
Dr. Kwinn said the skills acquired through the new IBE degree program, from engineering design to foundational business skills like presentation, leadership, and ethics, can be valuable to any industry, translating to jobs in a wide variety of fields, from finance and banking to aerospace engineering and automaking.
He suggested grads might work for companies including:
- GM
- Caterpillar Inc.
- Eli Lilly
- PepsiCo
- Microsoft
- JP Morgan Chase
- And more
鈥淚t鈥檚 just so diverse where we anticipate they鈥檒l be hired and what they鈥檒l be doing,鈥 Dr. Kwinn added.
Interested?
Applications for fall 2026 are being accepted at